The Marketing Fairy is proud to announce the "Organize Today" client newsletter. It will give your company a simple, cost-effective way to provide your employees and clients with the tools they need to improve their organizational abilities, with the ultimate goals of increasing company revenues, improving skills, and boosting morale.
This professional-quality newsletter called "Organize Today" takes the guess-work out of education and marketing and allows you to communicate with staff and clients on a quarterly basis — without having to spend time on all the details. This product also makes a FABULOUS customer appreciation gift!
Consider these statistics that affect your employees and clients on a daily basis:
90% of all documents handled each day are merely shuffled.
An average of $250 is spent re-creating a lost document.
In a lifetime, the average person will spend one year searching through desk clutter looking for misplaced objects.
The average person will be interrupted seventy-three times a day.
Source: National Association
of Professional Organizers
(North American statistics)
All of these numbers could be dramatically reduced if people were more organized. Interestingly, 81% of people consider themselves organized, yet 83% say getting more organized is among their goals. Are your employees and clients among them? Most likely, the answer is "Yes!"
ADVANTAGES
Some of the benefits of subscribing:
You will receive a professionally-written and designed 4-page newsletter you will be proud to mail to your database. Topics will range from paper management, to goal setting, to simple living, and beyond.
You have great flexibility in the number of copies and paper stock on which to print, plus the option of sending via postal mail, interoffice mail, or e-mail (PDF.)
Considering the time and skills it would take to create these marketing pieces on your own, the subscriptions are a superb value!
Image your employees', clients' or potential clients' delight when they receive this beautiful, educational gift in their mailbox. It's an informative and entertaining value-added service that will set you ahead of your competition!
YOUR PERSONAL TOUCH
When you purchase a newsletter subscription, you'll receive re-print rights for a specific number of copies. This will offer you great flexibility in your printing and distribution methods. You then also have the advantage of selecting your own print vendor and paper stock, if you choose to send it in hard copy format.
If you choose to print and mail the newsletters, you have many options. While the newsletter is designed in color (soothing tones of blue and green, with black text for easy readablity), it will also print beautifully as black and white copies — an inexpensive printing option. (See FAQ's below.) You might consider printing the newsletter on the same paper stock as your letterhead, brochures, and business cards for a consistent, pulled-together look.
The actual personalizing can done by you. Time to Organize will send one electronic master copy that can be personalized in these ways:
Mailing the newsletter
If you plan to send it out in a "hard copy" printed format via postal mail or interoffice mail, you can personalize the back page lower half panel. If you are running the newsetter in larger quantities on press, your favorite graphic designer or printer can personalize the back half-page panel for you.
Or, if you prefer, we can take care of the personalization for you! For an additional charge, we can add your logo and contact information on the back panel. Please contact us for details.
If you'd like to do the personalization by yourself and you're planning to high-speed (Xerox) copy the newsletter, just create a 1/2 page (8-1/2 x 5-1/2) in any computer program that you (or your local copy center) can "cut and paste" into the newsletter master copy before Xeroxing them. This is where you might include your logo, return address, or other contact information. You might also include a line or two about your services, upcoming events, etc.
For smaller print runs, you might also consider this easy way to add your personal information: create simple labels — available in many sizes — to adhere to the return address area.
Or, create a simple, one-page flyer to insert in the newsletter that shares information about your company.
Another option: If your database is small, you can write a personal note by handwritting a few words on each copy before you sent them out.
Newsletters are self-mailers (no envelopes needed) and qualify for one-ounce, first-class US postage rates.
You may even want to consider 3-hole punching the newsletters so your clients can save them as personal reference tools.
E-mailing the newsletter
You may also opt to e-mail the newsletter to employees and clients, eliminating postage and printing costs!
If you plan to send the newsletter out in PDF format via e-mail, the personalization methods are similar to those in the first two bullet points above.
If you choose to NOT personalize the newsletter, you will want to include a short message in the body of your e-mail to your clients. In addition to the PDF newsletter attachment, you'd write a few sentences about your services, upcoming seminars, new events, etc., plus your contact information.
TIMING & TOPICS
The subscription includes four (4) issues. There are two options for subscription purchases: "calendar year" or "back issue."
If you purchase a "calendar year" subscription, you will receive one issue each quarter (every three months) with the topics as listed below. It is recommeded that issues are sent within a month of receiving the master file from Time to Organize, although you can certainly send them anytime within the seasonal time frame of three months.
October issue will be sent to you in September.
January issue will be sent to you in December.
April issue will be sent to you in March.
July issue will be sent to you in June.
This way you can take advantage of the publication as a marketing tool for national holidays, such as New Year's and Clean Out Your Closet Week. "Calendar year" subscription topics for the upcoming years include:
Spring 2005: Time for Spring Cleaning: Decluttering Made Easy
Summer 2005: Getting Kids Organized (coincides with Purposeful Parenting Month in July)
Fall 2005: Preparing for Stress-free Holidays
Winter 2006: Identity Protection and Safe Keeping of Important Documents (A great New Year's goal)
Spring 2006: Organize Your Files/Record Retention Schedule (concides with April's Organize Your Files Week and Tax Day)
Summer 2006: Organizing Memorabilia and Photos
Fall 2006: Organizing to Help the Environment: Recycling and Disposal Tips and Resources (coincides with November's America Recycles Day)
If you would rather send a monthly or bi-monthly newsletter, we can arrange a six or twelve month package for you. Likewise, if there is a particular topic that interests you, single issue rates may be arranged.
Topics subject to change.
For more flexibility, you may instead opt to purchase a "back issue" subscription. This option allows you to select the organizing topics that would most benefit your audience, plus the flexibility to send issues whenever you'd like. Topics range from paper management, to goal making, to living simply and beyond!
For a "back issue" subscription, select any four of the following issues:
Paper, Paper Everywhere:
Step-by-Step Paper Management
Reaching Your Goals: Tips for Making and Keeping Goals and Setting Priorities
Home Beautiful: The Secrets of Moving and Home Staging
Simplify Your Life, Master Your Time
Organize Your Home Office
Closets In Order: Clearing Closet Clutter Without Going Crazy
If you would rather send a monthly or bi-monthly newsletter, we can arrange a six or twelve month package for you. Likewise, if there is a particular topic that interests you, single issue rates may be arranged.
PRICING
Whether your database contains 100, 1,000 or 10,000 names, we have a price structure to make this newsletter affordable to you!
Time to Organize sells the license rights with a pricing structure that varies according to the number of copies you want to send. The more you send, the more you save! For as little as $.25 per person per issue, you can send this professional-quality newsletter!
We also have small business rates available.
Please call 651-717-1284 or e-mail us here for a detailed quote and answers to all your questions.
THE PROCESS
First, think about if you want a "calendar year" or "back issue" subscription. Pricing is the same for both options.
Then, contact Time to Organize for a price quote. We will need to know an estimate of how many newsletters you'd like to send. We'll contact you shortly after with a quote and an opportunity to answer your questions.
When you're ready to make your purchase, you'll receive a license agreement to sign. You may pay by check or credit card.
If you purchase a "calendar year" subscription, Time to Organize will e-mail (PDF) the master documents to you four times per year (spring, summer, fall, winter.) See schedule above.
If you opt to purchase "back issues" of the newsletter, you'll receive all four issues at the same time to use whenever you wish.
As you now hold a re-print license agreement with Time to Organize, the printing and distribution process is up to you! You can make copies of the document on the paper of your choice — in your desired quantity — affix postage and mailing labels, and pop them in the mail. Or, even easier, the newsletter may be forwarded via e-mail to clients or employees.
VIEW A SAMPLE COPY/FORMAT OF NEWSLETTER:
Click here to view a sample newsletter.
The newsletter is four pages, which may be printed as:
If you don't have e-mail access, or prefer not to receive the newsletter electronically, it can be sent in hard-copy format via US Mail. An additional $25 per issue will be added for shipping and handling in the United States.
What if I don't have Adobe Acrobat Reader to read the PDF?
It can be downloaded simply, at no cost, at the Adobe website.
What if I want to print the newsletter as black and white copies?
Time to Organize will send out a color version that can be printed in either color or black & white. If you prefer black and white (certainly more economical), you'll just ask your copy center to print on black & white Xerox. If you're running the copies yourself, simply feed a color master into any black & white Xerox copier; it will convert the color images to shades of grey. It looks fantastic either way. For color copies, simply use a color copier, your home color printer, or, if you're printing hundreds or thousands of copies, then contact your local printer who can print more economically on an actual printing press.
QUALIFICATIONS
Sara Pedersen founded Time to Organize with the goal of teaching those who feel disorganized to regain control, leaving more time for the important things in their lives. She hopes each organizing session leaves them feeling accomplished, peaceful, and energized. Working one-on-one with her clients, she teaches them simple, effective solutions to address their organizational problem areas. She also coaches prospective and new professional organizers.
She is a member of the National Association of Professional Organizers (NAPO), as well as the Minnesota Chapter, National Association of Professional Organizers (MN NAPO). She has served on the Minnesota Chapter's Board of Directors as Secretary, Newsletter Editor, and Public Relations Chair.
Sara has a B.A. in journalism from the University of Minnesota. She has ten years of experience in marketing and print production. She worked for Carlson Companies and the University of Minnesota in print production, project management, design, and marketing/communications roles before founding Time to Organize.
In addition, she offers marketing services for small business owners:
Business plan or marketing plan development
Business identity materials: logo, business card, and letterhead development
Copy writing for brochures, Web sites, presentations, newsletters and other marketing materials
Press releases and other media assistance (i.e., ads, etc.)
Graphic design, proofreading and copy editing
Working with print vendors/recommending money-saving tips
Other marketing and promotions assistance, including locating unique promotional items
10 Tips to Promote
YOUR Business
with this Newsletter!
(It can even be customized for you.)
Mail this newsletter to your prospect list to stay in touch on a quarterly basis.
Send this newsletter subscription to your clients at year's end, thanking them for their business.
Use this newsletter as a "thank you" for a sales appointment.
Offer this newsletter free with any purchase during a specific time, with a certain purchase amount, or when opening a new account.
Give this newsletter to prospects at trade shows.
Give this newsletter as an incentive for completing a questionnaire or survey.
Include this newsletter as a "thank you" gift when mailing your invoices.
Package this newsletter as a value-added bonus with a product you sell.
Deliver a copy of this newsletter to the hands of the first "x" number of people who enter a drawing or come to your store.
Send this newsletter as an employee perk, increasing morale and teaching valuable organizing skills.
